Adaptive Planning Recognized by Accounting Today as Top New Product for 2010

MOUNTAIN VIEW, CA — July 1, 2010 — Adaptive Planning, the worldwide leader in on-demand financial planning and reporting solutions for companies of all sizes, today announced that Adaptive Planning 6.5 has been named the top new business intelligence product by Accounting Today as part of the publication’s “2010 Top New Products.”
The first annual awards recognize the best new or significantly improved technology solutions that enable accounting and tax professionals to improve efficiency and profitability for their organization or clients.
Adaptive Planning’s on-demand solution for budgeting, forecasting, reporting, and “what-if” analysis was selected based on its ability to provide a cost-effective, rapidly-deployable alternative to both manual, Excel-based processes and costly, complex enterprise software. Accounting Today highlighted the solution’s usability, enhanced reporting capabilities, and integration with NetSuite’s on-demand business management suite as key differentiators, as well as the company’s leadership in extending comprehensive financial planning and reporting software to companies of all sizes.
“With the availability of lower-cost offerings, and a user base more educated about what business intelligence is and can do for them, BI is becoming an understandable, usable and affordable initiative for small and midsized businesses and CPA firms,” said Accounting Today editors. “Our Top New Product choice in this category also represents where BI software is going.”
The prestigious awards recognize 17 companies in 16 categories. Recipients in other categories include NetSuite, Intacct, Sage, Intuit and Thompson Reuters.
“It is an honor to be named among the leading companies receiving these awards,” said William A. Soward, CEO of Adaptive Planning. “This recognition is a testament to both our continuous product innovation as well as the important role that our planning and reporting solution is playing in allowing finance professionals to successfully manage through a challenging and uncertain economic environment.”