LimeLife Leads as Nation's Most Visited Women's Lifestyle Mobile Website
08/12/09 Filed in:Limelife
Menlo Park, CA (PRWEB) December 8, 2009 - LimeLife, Inc. the leading multi-platform digital media company for women, today announced that its free mobile website, m.limelife.com has exceeded one million monthly visits,
Menlo Park, CA (PRWEB) December 8, 2009 - LimeLife, Inc. the leading multi-platform digital media company for women, today announced that its free mobile website, m.limelife.com has exceeded one million monthly visits, making LimeLife the most visited women's lifestyle mobile site in the United States. With this audience, LimeLife is delivering content to one of the fastest growing consumer segments embracing the mobile web - women. According to The Nielsen Company, almost 27 million women in the U.S. are using the mobile web each month, up 43% from a year ago.
LimeLife's mobile consumers enjoy free access to a broad range of lifestyle content including the latest celebrity news, fashion tips, beauty product reviews, love advice, and mobile coupons.
"Women want access to a wide variety of lifestyle content on their mobile phones to suit their on-the-go lifestyle," said Kristin McDonnell, LimeLife's CEO. "We have designed LimeLife's mobile destination so that women can easily access information that interests them - in a format that is fresh, smart, and intuitive - and share it seamlessly across mobile and web channels."
Given LimeLife's large mobile audience and product leadership, the company can offer unique and engaging mobile marketing opportunities to top consumer brand advertisers seeking to reach female consumers. BrandinHand, the leading mobile marketing agency, and Jumptap, the leading targeting and mobile advertising solutions provider, attest that advertisers who seek to reach women are enjoying great results on the LimeLife mobile site.
"For over three years, LimeLife has been an excellent mobile marketing partner for BrandinHand's major consumer brand clients," said John Hadl, CEO of BrandinHand. "LimeLife consistently delivers a relevant and engaged audience with 80% U.S. female composition."
"LimeLife's fresh approach and focus on quality and innovation has resulted in a premiere female lifestyle destination site," stated Paran Johar, CMO of Jumptap. "As a part of our female advertising channel, LimeLife effectively reaches this highly desirable demographic and has delivered impressive returns for our advertisers."
The results for mobile ad campaigns on LimeLife's site surpass industry averages. The mobile site delivers up to 5% click-through rates on mobile banner ads and generates responses from 1% of LimeLife's total audience to advertisers' mobile polls.
In addition to being available on mobile, LimeLife's content and interactive offerings are also available on the desktop web. LimeLife's desktop website attracts 700,000 monthly unique visitors making it one of the top 25 female lifestyle desktop web properties.
Through LimeLife's cross-platform leadership, female consumers and advertisers alike are enjoying high-quality, engaging experiences that seamlessly span the mobile phone and the desktop web. LimeLife can be accessed on the desktop web at limelife.com and via the mobile web atm.limelife.com .
LimeLife's mobile consumers enjoy free access to a broad range of lifestyle content including the latest celebrity news, fashion tips, beauty product reviews, love advice, and mobile coupons.
"Women want access to a wide variety of lifestyle content on their mobile phones to suit their on-the-go lifestyle," said Kristin McDonnell, LimeLife's CEO. "We have designed LimeLife's mobile destination so that women can easily access information that interests them - in a format that is fresh, smart, and intuitive - and share it seamlessly across mobile and web channels."
Given LimeLife's large mobile audience and product leadership, the company can offer unique and engaging mobile marketing opportunities to top consumer brand advertisers seeking to reach female consumers. BrandinHand, the leading mobile marketing agency, and Jumptap, the leading targeting and mobile advertising solutions provider, attest that advertisers who seek to reach women are enjoying great results on the LimeLife mobile site.
"For over three years, LimeLife has been an excellent mobile marketing partner for BrandinHand's major consumer brand clients," said John Hadl, CEO of BrandinHand. "LimeLife consistently delivers a relevant and engaged audience with 80% U.S. female composition."
"LimeLife's fresh approach and focus on quality and innovation has resulted in a premiere female lifestyle destination site," stated Paran Johar, CMO of Jumptap. "As a part of our female advertising channel, LimeLife effectively reaches this highly desirable demographic and has delivered impressive returns for our advertisers."
The results for mobile ad campaigns on LimeLife's site surpass industry averages. The mobile site delivers up to 5% click-through rates on mobile banner ads and generates responses from 1% of LimeLife's total audience to advertisers' mobile polls.
In addition to being available on mobile, LimeLife's content and interactive offerings are also available on the desktop web. LimeLife's desktop website attracts 700,000 monthly unique visitors making it one of the top 25 female lifestyle desktop web properties.
Through LimeLife's cross-platform leadership, female consumers and advertisers alike are enjoying high-quality, engaging experiences that seamlessly span the mobile phone and the desktop web. LimeLife can be accessed on the desktop web at limelife.com and via the mobile web atm.limelife.com .